Steph wong

Creative Leader | Building Teams, Systems, and Experiences that Scale

Experience

Fractional Creative Director | VitalSpark Solutions · Freelance

Apr 2026 – Present

Serving as Fractional Creative Director for health tech startups, wellness organizations, and mission-driven nonprofits, advising founders and executive teams on product strategy, AI-native product development, brand systems, and customer experience.
Leading 0→1 product and brand initiatives for early-stage health tech companies, establishing scalable design foundations that align user needs, business goals, and long-term growth.
Partnering with organizations to strengthen product strategy, design systems, monetization, and user engagement through human-centered and data-informed design practices.
Helping mission-driven teams deliver accessible, inclusive experiences grounded in behavioral science, health equity, and emerging AI technologies.

Chief Innovation Officer | Mindlab Corporation

Aug 2025–May 2026

Led product and design for Mindlab, the company created by the Mental Health Association of San Francisco to scale Pocket Kado globally following its acquisition from Revery Labs.
Directed cross-functional teams across product design, engineering, animation, and content to deliver and scale a consumer mental health platform across iOS and Android.
Drove a 30% increase in monthly subscription revenue by redefining the monetization strategy, introducing a structured paywall experience and clearer value progression for users.
Expanded international reach by scaling localization from 6 to 8 languages, adapting product experiences for diverse global markets and user needs.
Partnered with organizational leadership to align product strategy, business goals, and user outcomes while supporting the next stage of growth following acquisition.

Creative Director | Mental Health Association of San Francisco

Oct 2024–Aug 2025

Joined the Mental Health Association of San Francisco following its acquisition of Revery Labs, bringing product, design, and technology leadership into a mission-driven organization focused on mental health equity and community care.
Led a comprehensive organizational rebrand, evolving the visual identity, brand systems, and communication strategy to create a more cohesive and accessible experience across programs, platforms, and public-facing initiatives.
Directed creative strategy for the organization's annual conference, aligning event experience, communications, and environmental design for an audience of 400+ attendees and keynote speakers including Angela Davis and Jenny Yang.
Managed and collaborated across marketing, outreach, development, and program teams to strengthen organizational alignment and improve consistency across user, donor, and community experiences.
Applied trauma-informed and accessibility-centered design practices to increase clarity, inclusivity, and engagement for diverse mental health audiences.

Co-Founder & CTO | Revery Labs (Makers of Pocket Kado)

Apr 2021–Apr 2024

Co-founded Revery Labs and led product strategy, design, and engineering for Pocket Kado, a CBT-I sleep therapy app built as a mobile game for iOS and Android. Guided the company from concept to acquisition by the Mental Health Association of San Francisco.
Defined the product vision and user experience strategy, translating evidence-based behavioral health interventions into an engaging consumer product that scaled to 15,000 users across three countries.
Designed and launched the end-to-end product experience, combining CBT-I clinical frameworks, behavioral science principles, and game mechanics to increase engagement, achieving 61% DAU/WAU and improving D7 retention from 2.6% to 18.7%.
Built and led cross-functional teams spanning product design, engineering, animation, and content, aligning execution across disciplines while scaling the product and company.
Partnered with clinical experts, including Dr. Fiona Barwick at Stanford Medicine, to ensure scientific rigor and effective translation of sleep therapy interventions into digital experiences.
Led creative strategy for major industry events, including the World Sleep Congress, contributing to Pocket Kado receiving the 2023 SleepTech Award from the National Sleep Foundation.

Founder | Steph Wong Studio · Self-employed

Nov 2015 – Present

Independent design and advisory practice focused on digital health, AI-native products, education, and mission-driven organizations.
Partnering with founders, startups, and nonprofit leaders to shape product strategy, brand systems, customer experiences, and organizational growth through human-centered design.
Work spans 0→1 product development, design leadership, creative direction, and cross-functional collaboration across health tech, AI startups, education nonprofits, consumer mobile products, and social impact initiatives.
Drawing on experience as a founder, product leader, and former software engineer to bridge strategy, design, and technology in complex and rapidly evolving environments.

Earlier Experience

Engineering Team Lead | Wavely
Oct 2020 – Apr 2021
Software Engineer | Lever
Jul 2018 – Apr 2020
Graphic/Exhibition Designer | Fine Arts Museums of San Francisco
Dec 2015 – Jan 2017
Graphic and Web Designer | Aquarium of the Bay
Nov 2014 – Oct 2015

BA in Design & Visual Communications | University of California, Davis

Jun 2014

BA in Evolution, Ecology & Biodiversity | University of California, Davis

Jun 2014

Engineering Leadership | eCornell

Sept 2021