Steph wong

Mindlab is a health tech company building global technology for good – developing consumer mobile products that combine behavioral science, design, and localization to improve wellbeing at scale.

• Led end-to-end product development for Pocket Kado, directing: product, design, animation, and engineering to deliver a cohesive mobile experience across iOS and Android
• Scaled the product for global audiences by implementing localization across 8 languages
• Refined monetization strategy by transitioning from a freemium model to a structured paywall, improving clarity of value and revenue performance
• Built the Mindlab brand from the ground up, developing a cohesive identity system spanning product, marketing, and physical experiences
• Directed experiential design and physical presence for global conferences, including booth design and brand storytelling across in-person touchpoints

MHASF is a peer-led nonprofit that provides mental health advocacy, education, and support services. The organization operates the CA Peer Run Warm Line, offers peer-led support groups, and trains peer support specialists.

• Directed cross-functional teams (marketing, outreach, development) to align messaging, product touchpoints, and public-facing experiences
• Led a comprehensive organizational rebrand, including logo refinement, color systems, and brand guidelines, improving visual consistency across all programs and platforms
• Defined creative direction for large-scale initiatives, including the annual conference (400+ attendees), featuring keynote speaker, Angela Davis, ensuring consistency across all materials and environments
• Applied a trauma-informed and accessibility-focused design approach to increase clarity, inclusivity, and audience reach

Pocket Kado: Sleep & Relax Pet is a mobile sleep therapy game that helps users build better sleep habits by nurturing a virtual pet companion through calming bedtime activities and consistent routines.

• Co-founded a mental health gaming company and led product strategy, design, and engineering – taking the product from concept to acquisition by the Mental Health Association of San Francisco
• Designed and launched a mobile sleep therapy product (iOS & Android), integrating behavioral science and user-centered design to improve engagement and health outcomes
• Led end-to-end UX/UI design and marketing assets, establishing and trademarking the complete brand identity with consistency across all touch-points
• Built and led cross-functional teams in design and engineering, aligning product vision with technical execution
• Directed creative strategy for trade show experiences, including the 2023 World Sleep Congress, contributing to a SleepTech® Award nomination by the National Sleep Foundation